In the South, most market segments increased in price. Photo: Le Toan.

Demand and selling prices both increase

Not as noisy as previous "fever", the real estate market in the South is witnessing a steady warming in many segments and regions. Real estate prices are increasing rapidly by 20-30%, even 50% in some places compared to the end of 2024.

"In the past few weeks, the number of investors interested in real estate in the South has increased unexpectedly. From land, townhouses... to apartment projects, all are being traded strongly, selling prices are constantly setting new levels", said Mr. Nguyen Hien - a long-time real estate broker, and said that in Ho Chi Minh City, especially in Thu Duc City, products with full legal documents are being offered for sale with fast liquidity. Not only that, the price range has also increased quite strongly compared to the end of last year.

For example, unfinished townhouses with an area of ​​7x20 m in Van Phuc Urban Area at the end of 2024 had an average transaction price of 25-27 billion VND/unit but were difficult to sell, but now they have increased to 29-31 billion VND/unit.

Or at the Dong Tang Long project (in the old District 9), unfinished houses with an area of ​​8x20 m at the end of last year had a price of 9.5-10 billion VND/unit but were very difficult to sell, but recently they have increased to 12-12.5 billion VND/unit. Similarly, subdivision projects for sale in wards far from the center such as Long Truong, Long Phuoc... are also being hunted down, while previously they were sluggish for a long time.

Or in Nhon Trach - Dong Nai, which is expected to merge into Ho Chi Minh City, land prices have increased rapidly in a short time. Some projects recorded a 30% increase in March alone. There are many plots of land priced at 1.7 billion VND/plot at the end of 2024, now increasing to 3 billion VND/plot without any products for sale.

Market demand has increased significantly, with the appearance of many Northern investors. The general director of a real estate brokerage company in Binh Duong said that his company is receiving many "orders" from Northern investors looking for types of real estate to invest in, especially prioritizing areas expected to merge into Ho Chi Minh City such as Binh Duong, Dong Nai and Ba Ria - Vung Tau.

“In just the past few weeks, we have successfully brokered dozens of transactions. It is predicted that the market will be even more exciting in the near future when the administrative boundary merger plans are officially announced,” said the general director.

According to records from brokerage units, not only Ho Chi Minh City and neighboring areas, the heat of the market has spread further under the effect of administrative boundary merger.

Mr. Nguyen Kiet - a real estate broker in the Central Highlands region said that in the Bao Loc market in Lam Dong province, although transactions are not as high as the previous peak period, but since the Tan Phu - Bao Loc expressway is about to start construction, especially the information that Binh Thuan province will merge into Lam Dong with many speculations that the new administrative center will likely “move the capital” to Bao Loc, investors everywhere have flocked to hunt for land to get ahead, while landowners “hoard their goods” and do not sell, causing prices to continuously increase.

People do land procedures in Nhon Trach district. Photo: Le Toan.

Or in Khanh Hoa, Mr. Nguyen Huy - Director of Huy Nha Trang Real Estate Company said that since the beginning of 2025, many investors have returned to the central area of ​​Nha Trang City and neighboring areas such as Cam Ranh, Cam Lam ... to seek opportunities.

According to Mr. Huy, there are many reasons why Khanh Hoa real estate is of interest, in addition to the information about the merger of administrative boundaries, in which Nha Trang is expected to become the new administrative center, it is also because Nha Trang or Cam Ranh is known as a coastal tourist city.

Especially recently, many real estate "big guys" have invested heavily in Cam Ranh, Cam Lam to implement many large urban projects, leading to the expectation that these markets have a lot of development potential. Mr. Huy said that since the beginning of the year, real estate in some areas in Cam Ranh or the West of Nha Trang has increased by 15-20% compared to the end of 2024.

The market enters a new cycle

Ms. Nguyen Thi Thanh Huong - Sales Director of Nam Long Group acknowledged that, first of all, it is necessary to affirm that the story of arranging administrative boundaries and expanding development space will create a huge space for socio-economic development for localities, including the real estate market.

However, this is only a catalyst to create more excitement, while the real estate market in the South has accumulated many opportunities in recent times.

One of them is the construction progress of key infrastructure projects such as Long Thanh airport, Ho Chi Minh City Ring Road 3, Ring Road 2, Ring Road 4, Bien Hoa - Vung Tau Expressway, etc., which has been promoting investment cash flow allocated to areas identified as having great development potential.

“The real estate market in the South is entering a new phase, so opportunities are wide open. However, not all places will increase in price, but there will be clear differentiation based on the actual planning foundation, urbanization speed, and actual usage needs,” said Ms. Huong.

The market update report of DKRA Group shows that in the first quarter of 2025, the real estate market in the South recorded many positive signals, especially in terms of demand. Almost all segments recorded high consumption.

For example, in the apartment segment, the whole region had nearly 2,600 units sold, an increase of about 56% compared to the same period last year, especially in March.

Or in the land segment, the supply is mainly concentrated in Long An, Binh Duong, Dong Nai and Ba Ria Vung Tau with a total of about 102 planned projects, the supply reached 6,536 plots (accounting for about 82% of the total primary supply in the whole region) and the consumption increased 6.1 times compared to the same period last year.

According to experts, the current market situation is not like the previous land fever in the style of "everyone goes to trade land" and buys regardless. Only projects with good planning, standard legal documents and products capable of generating cash flow are interested and prices quietly increase. On the contrary, projects lacking these factors are still very difficult to sell.

Mr. Vo Hong Thang - Deputy General Director in charge of DKRA Consulting and Investment Director, DKRA Group, said that positive information such as the merger of some administrative areas, improved infrastructure progress, and positive signals about the macro economy... have contributed to removing investors' cautious psychology. The openness in investment psychology has promoted a strong increase in consumption.