Millions of travelers around the world have started the new year with alcohol-free holidays under the slogan "January dry". Continuing this trend, travelers continue to participate in the "Sober October" program to have sober trips and enjoy the beautiful autumn scenery.
Lauren Burnison, a travel company owner in the UK, said that customers are no longer concerned about the issue of traveling to party. Tours related to the need for non-alcoholic drinks and participating in alcohol-free events are increasingly being booked by tourists. Burnison said that after quitting drinking, he often focused on adventure trips. These activities have changed his life in a positive way.

Travelers increasingly prefer healthier drinks over beer and wine on vacation. Photo: New smyrna stays

According to market analysis firm Gallup, 42% of millennials (born between the early 1980s and early 1990s) travel and consume alcohol. Meanwhile, the rate of this drink use among young people today is 38%.

Online travel company Hotels.com predicts that "alcohol-free travel" will emerge as a significant trend in 2024 and beyond. Travelers will increasingly stay away from party-focused activities such as going to bars. They will also pay attention to looking for hotels and restaurants that offer alcohol-free drinks. 50% of guests surveyed in a study by US technology travel company Expedia Group said they would like to book a hotel room that offers drinks such as mocktails or non-alcoholic beer.

This sober travel trend is no longer a fad but a long-term development all over the world.

On her personal page, American food blogger Adriana Copaceanu said she had just returned from an all-inclusive vacation in the Dominican Republic to celebrate her mother's birthday. The whole family made reservations at a restaurant and ordered pure drinks instead of alcohol. "We can celebrate and feel special without alcohol," Adriana said.

Expedia's research shows that one in four travelers say the main reason they reduce their stimulant use while on vacation is "to control themselves". Today's travelers also want to improve their physical and mental health. Wellness tourism is the fastest growing sector of the wellness industry. Many hotels today are also transforming and aiming to provide services and a clean environment to bring health benefits to guests.

Healthy eating expert Tiffany McCauley said that when she goes out with friends, she only orders mocktails. "I never feel well after drinking," Tiffany said.

Anh Minh (Theo Euro News)