Promoting the strengths of resort tourism
Market news
12/02/2025
Guests enjoy their stay at Amiana resort. |
Affirming class
With warm and sunny weather almost all year round, beautiful seascapes, Nha Trang - Khanh Hoa has long been a favorite resort for domestic and international tourists. In addition to the resorts and high-class hotels built along the coastal routes of Tran Phu and Pham Van Dong of Nha Trang City, the land of Agarwood also has many resorts built in peaceful spaces in the Northern Cam Ranh Peninsula Tourist Area, Hon Tre Island, Hon Tam Island (Nha Trang), Hon Heo Peninsula, Doc Let (Ninh Hoa Town) ... creating a comfortable feeling for tourists to enjoy wonderful vacations. Therefore, famous world travel magazines continuously vote Nha Trang - Khanh Hoa in the top most attractive resort destinations in the world. Most recently, in August 2024, Travel + Leisure Magazine (USA) honored Nha Trang City as one of the 8 most beautiful beach resorts in the world for retirees. High-end resorts such as Vinpearl, Six Senses Ninh Van Bay, Amiana, Alma, Ana Mandara Cam Ranh... in Khanh Hoa are regularly honored by tourism awards as the best resorts in Asia and the world.
A Korean family enjoys a peaceful space at The Anam Cam Ranh. |
Many tourism experts evaluate that, in general (accommodation services, weather, convenient transportation, etc.), Khanh Hoa is the best resort in Vietnam today. There is no need to argue that tourism experts and famous travel magazines in the world highly appreciate Khanh Hoa's resort tourism services. In fact, tourists also highly appreciate the quality of vacations in Khanh Hoa. Visiting the fanpages of famous resorts in Nha Trang - Khanh Hoa or on the online travel site TripAdvisor, it is easy to come across compliments from tourists for resorts in the land of Agarwood. For example, Amiana Nha Trang Resort, out of a total of 2,575 reviews on TripAdvisor, 1,907 reviews were rated as "excellent" and 441 reviews were rated as "very good". Similarly, out of 1,549 reviews about The Anam Cam Ranh, 1,361 chose the level of "excellent", 128 chose "very good"; out of 821 reviews about Ana Mandara Cam Ranh, 758 chose the level of "excellent", 44 chose the level of "very good"... "The family is very happy because everything is perfect. From the staff to the quality of service at the resort. The scenery is very beautiful, airy, the swimming pool area is airy, especially the clear blue beach, my son loves it. Will definitely come back in the summer for him to play. Great", Voyage account left a comment about the vacation at Amiana Nha Trang Resort on February 8, 2025.
Competitive advantages
According to the Department of Tourism, by the end of 2024, the province will have nearly 1,200 tourist accommodation establishments with more than 66,000 rooms, of which more than 40% are 3-5 star quality rooms (not including establishments with high quality accommodation services but not yet ranked). Tourists coming to the land of Agarwood can choose high-quality hotels in the central area of Nha Trang City for the convenience of exploring the charm of the dynamic, modern coastal city or choose coastal resorts in the Northern Cam Ranh Peninsula Tourist Area, isolated resorts on the islands to enjoy peaceful, classy vacations. Most recently, Mr. Kim Sang-sik - Head coach of the Vietnam football team and his family chose Ana Mandara Cam Ranh for their vacation during the Lunar New Year 2025 and gave very good reviews about the quality of the resort services here.
Coach Kim Sang-sik received flowers from the leaders of Ana Mandara Cam Ranh Resort when he came to stay here. |
Talking to Khanh Hoa Newspaper reporters, Mr. Vo Quang Hoang - Chairman of Khanh Hoa Hotel Association (under Nha Trang - Khanh Hoa Tourism Association) affirmed: "One of the competitive advantages of Nha Trang - Khanh Hoa tourism is resort accommodation services. Not only good facilities, quality services, the price of resort services in Khanh Hoa is also cheaper than many top destinations in Vietnam. That is also one of the strengths for Khanh Hoa tourism to attract Korean tourists in recent years. Through monitoring, I see on personal social networking sites, many Korean tourists (including famous artists) have left very good comments about the quality of tourism services in the land of Agarwood. The quality of resort services in Nha Trang - Khanh Hoa is getting better and better, because everyone is aware that, to compete to attract tourists, the most important thing is to improve the quality of services. Not only in terms of the quality of accommodation facilities, cuisine but also in the attitude service level of staff…”.
In 2025, Khanh Hoa tourism industry aims to welcome 11.8 million tourists, including 5.2 million international visitors; tourism revenue reaches 60,000 billion VND. According to Ms. Nguyen Thi Le Thanh - Director of the Department of Tourism, to achieve this goal, the tourism industry must promote its potential and advantages to attract tourists, especially the advantages of resort services. Khanh Hoa tourism must maintain large tourist markets such as Korea, China; promote re-exploitation of the Russian tourist market and CIS countries (community of countries separated from the former Soviet Union)... In addition to promotion, Khanh Hoa tourism businesses must maintain the quality of resort services, improve supporting services such as: Entertainment, shopping, health care (spa, yoga, hot mineral baths...); increase green transformation in resort tourism activities. This is also necessary for Khanh Hoa tourism to attract high-spending, long-stay visitors to improve the quality of visitor sources, increase exploitation efficiency, and aim for sustainable tourism development in the coming time.
XUÂN THÀNH
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Typical projects
50-70 million/m2
50-70 million/m2
48 triệu/ m2
50-70 million/m2
50-70 million/m2
