Dalat leads the trend of music tourism

Soul of the forest - Melody of the pine forest is not just a simple music show. The program will be a series of multi-layered emotional experiences when the audience can enjoy music on an outdoor stage in the middle of a pine forest, by a lake.

Before listening to the music, the audience can explore the art museum in the middle of nature here, with unique works of architecture, sculpture, painting, and land art.

And enjoy a delicious dinner before starting with the music. In the first show of season two on the night of September 7, music lovers will hear Van Mai Huong and Bui Lan Huong sing in the middle of a pine forest. Then there will be Huong Tram, Tang Phuc...

If guests have the means, they can rent a room to stay overnight and enjoy the attractive tourism services at this destination that Hanoians are interested in.

This is also a typical music tourism model, which has been quite developed in Vietnam in recent years.

Many tourist attractions to try

Mr. Trinh Le Anh said that after Da Lat, other locations across the country also began to welcome this new tourism model.

It can be said that the 8Wonder Winter Festival, with performances by international artists, has heated up Phu Quoc tourism in recent years.

While large live concerts such as Ha Anh Tuan's in Da Lat, Ninh Binh, 8Wonder Winter Festival, and BlackPink's show have not been popular, smaller music tourism models have been chosen by many places.

First, the May Lang Thang model in Da Lat has begun to develop a music tourism model, which existed before Ha Anh Tuan's show, although it is not yet the standard of music tourism.

After that, many tourist destinations also began to build music stages for regular performances, to welcome guests to listen to music and combine tourism.

Soul in the forest at Flamingo Dai Lai resort, Hoa bay in Tam Dao, Thung lang nga in Tu Le, Van Chan district, Yen Bai province, etc. were born, becoming a "small and pretty" music tourism model that is very suitable for Vietnam, according to Mr. Trinh Le Anh's observation.

Even Hanoi has not ignored this new tourism model. HAY glamping music festival - a model in which young people camp (glamping) at Yen So park to rest, eat and listen to music from afternoon to night - has attracted quite a lot of young people.

Mr. Trinh Le Anh said that the model of camping and listening to music for several days is a model that attracts many young people in European and American countries and Vietnam has also started to import it, because what young people like will be imported very quickly in the current context of globalization.

Vietnam has great potential for music tourism.

Talking about the development of music tourism, Mr. Trinh Le Anh said that in the past, tourism and music did not go hand in hand. But recently, organizers have to become more versatile to provide more experiences, and music ticket buyers have other additional experiences.

Tourism businesses see their opportunity here. They join hands with performance companies to form joint ventures to organize music tourism activities.

And this model is increasingly bringing great economic value. There are cities in Europe that Mr. Le Anh has just visited, they only prepare for two seasons of performances a year, each season 4 nights on two consecutive Saturdays and Sundays, and they are "enough". In one night they can welcome 100,000 guests.

Of course, currently, no place in Vietnam has enough brand and organizational experience to become a Hub (a creative cultural center that attracts a large number of tourists from all over the world), but Vietnam has great potential to become a new Hub of the world.

"Vietnam's locations have their own unique beauty, with international appeal. We are not proud of the professionalism in service, but we can be proud of the beauty of the destination.

We have great potential, but to realize it, there is still a lot to do. First of all, we must have a policy to welcome international stars and idols to perform in Vietnam", said Mr. Trinh Le Anh.