Booking.com, a booking application with partners in 220 countries and territories, announced on November 28 that it will announce 9 major travel trends in 2025. The Travel Trends Report is conducted annually, this year is the 10th time, surveying more than 27,000 travelers from 33 countries and territories, including Vietnam, to give an overall picture of travel next year.

In 2025, the Millennial generation (or Gen Y, born from 1981 to 1996) will change their perspective on airport experiences, while the Baby Boomers generation (1946-1964) will pursue adventurous trips, instead of saving money to give to their children and grandchildren. "It can be seen that people are gradually considering travel as a way to explore and build deeper connections with the world," the booking platform commented.

65% of travelers plan to spend less on their trips and 83% will tighten their budget to maximize their travel experience. As a result, finding bargains in thrift stores has become an important part of the travel itinerary.

Men Traveling Alone

2025 will mark a new trend: all-male groups traveling together or “guys-only getaways”. As men’s mental health becomes more of a concern, so will trips with men. Respondents said they want to travel alone, away from women, to escape the pressures of life (49%), rest and recovery (58%), and personal development (46%).

Notably, it is women who convince men to join these trips, of which 56% of women surveyed support their spouses, 46% support their friends, 28% support their fathers and brothers or younger brothers to prioritize self-care.

AI to design itineraries

83% of Vietnamese tourists plan to use AI to plan their trips with the desire to have more authentic experiences. Tools like AI Trip Planner will play an important role in planning their itineraries, as 59% of Vietnamese tourists are interested in using them.

27% of tourists said they will not attach location on social networks to protect little-known destinations, avoiding the wave of massive check-ins. 79% said they use technology to search for new destinations.

Airport service experience travel

The days when tourists only wanted to arrive at the airport at the last minute to avoid the fatigue of waiting for their flight are over. Travel enthusiasts will now plan their trips differently as they look for new entertainment options at airports.

Adventures Have No Age Limit

Baby Boomers are rewriting the concept of travel at their age. Despite their age, they are willing to step out of their comfort zone and want to live life to the fullest again with adventure travel experiences.

50% of respondents are interested in thrilling activities such as horseback riding, 67% want to liberate themselves to join in vibrant parties.

This shows that age is no longer a barrier to the passion for adventure, these pioneers are redefining what it means to travel in their later years.

Phương Anh